1. Identify the physical format
Start by describing what the store actually needs to place at the shelf:
- adhesive label;
- card or insert;
- strip/marker;
- another known printed format.
Also provide the holder, shelf edge or application surface where relevant. A photo and measurement can help when the physical format has to fit an existing shelf system.
2. Define the content and who controls it
State what information will appear on the printed item, such as:
- product name or reference;
- price or offer text supplied by the retailer;
- barcode/QR code;
- promotional message;
- category/location marker;
- another retailer-approved field.
The retailer or its responsible system/process remains the authority for the data. DSP prints the approved content; it does not determine pricing accuracy, product master data or store-system rules.
3. Fixed content vs frequently changing content
A useful print brief should explain how often the content changes.
Ask:
- Is every label identical?
- Are many SKUs/locations involved?
- Does each item have different text or codes?
- How often are replacements/updates expected?
- Who supplies the final approved data/artwork?
- Is the job a one-time campaign or recurring physical print requirement?
If the project uses changing data, provide the approved source and expected physical output. Variable-data capability/scale must be confirmed before it is promised.
4. Separate printed shelf labels from electronic shelf labels
Electronic shelf-label systems can involve displays, wireless updates, software, integrations and store infrastructure.
That is not the same service as printing physical shelf labels/cards/inserts.
This page does not claim DSP supplies:
- electronic shelf-label hardware;
- real-time/dynamic price updates;
- POS/ERP/WMS integration;
- inventory synchronization;
- scanners/readers;
- retail automation software.
If an existing system determines dimensions, codes or data format for a printed piece, provide those approved requirements with the print brief.
5. Define the physical production inputs
For a useful assessment, provide:
- format/type;
- dimensions;
- holder/shelf/application surface;
- quantity;
- number of unique versions/SKUs if relevant;
- artwork/data source;
- fixed or variable content;
- update/replacement frequency;
- important handling/exposure conditions;
- target date;
- UAE delivery location.
If you do not know the format yet, send a photo and dimensions of the shelf/holder and explain what the printed item needs to communicate.
6. Regulatory and pricing responsibility remains with the retailer
If law, customer policy, mall/store rules or an internal system controls how price, product, promotional or other information must be displayed, use the current approved requirement from the responsible authority/process.
This page does not provide retail-pricing compliance advice or certify that a printed label satisfies a regulatory display obligation.
Continue to Label & Product Label Printing
For the physical print requirement, continue to the broad Labels service for specification help and a contextual quote.
Related service: Label & Product Label Printing
For barcode/shipping/operational-label planning:
Related guide: /shipping-labels-uae-barcode-heat-sourcing/